What is a drink coaster?
A drink coaster, also known as a beermat, is a familiar item to many who have frequented a bar, pub, relatives, or friends' home. Coasters are made of various materials, from silver and silverplate to wood, metal, soapstone, and the most commonly used thick absorbent paper for beer and spirits brand advertising.
The first known coasters were designed for use with decanters and wine bottles. These early coasters allowed the bottle to be slid or "coasted" across a tabletop without damaging the table's surface. These early coasters were in use from about 1760i on and were designed as shallow trays or dishes made of wood, papier-mâché, silver, or silver plate.ii
In 1880, coasters were first made of cardboard created by Friedrich Horn, a German printing company.iii By the 1920s, coasters were being used in the United Kingdom to advertise beer and ale brands. Most coasters in bars and pubs are made of thick, rigid paperboard with high water absorbency and desirable printability.iv
These coasters serve the dual purpose of absorbing condensation that accumulates on beverage glasses and advertising products and services. In my case, to advertise my books and to offer you a small, practical gift by which you may enjoy the books with your favorite beverage.
Coasters are available for the following books:
• 3D Disneyland: Like You've Never Seen It Before
• Kem Weber: Mid-Century Furniture Designs for the Disney Studios
Send a self-addressed stamped business size #10 envelope to:
c/o Madison Beach Productions, LLC
25876 The Old Road, #213
Valencia, CA 91381
i Cook, Peter (1988). The Antique Buyer's Handbook. McLaren Publishing. p. 97. ISBN 978-0947889258.
ii Wills, Geoffrey (2015). Guide to Antique Collecting. CreateSpace Independent Publishing Platform. ISBN 978-1515311386.
iii “Tough Times for the Humble Beer Mat.” Spiegel Online. SPIEGELnet GmbH. 24 April 2009.
iv "Custom Drink Coasters". Archived from the original on 5 November 2016.